If you've been making good points in SBL — real points, applied to the case — and still coming up short on marks, this is almost certainly why. And it's the most fixable thing in the whole exam. On this page you'll learn one move that turns a one-mark point into a two-mark point, on demand, with three worked examples you can copy the shape of tonight. If you've just had a result you didn't expect, start here. This isn't about knowing more. It's about stopping one word too early, on nearly every point — and how to stop.
📺 The video walkthrough is dropping shortly — it'll sit right here.
Here's the strange thing about the mark you keep missing: it never feels like a mistake. You make your point. You reach into the case for the fact that backs it up. And the moment that fact is on the page, the point feels made — it feels finished — so you move on to the next requirement. That instinct is exactly right for the first two steps, and exactly wrong for the mark.
Because the fact isn't the mark. The fact is only where the mark begins. What the fact does — what it means for this specific organisation — that's the part that scores. This course calls the whole shape Point, Apply, Develop: you make the point, you anchor it to a case fact, and then you develop it — you say the words "which means…" and finish them with the consequence. That development step is the second mark. And it's the step almost everyone drops, because by the time the fact is down, the point already feels done.
The rest of this page is three worked examples of exactly that move — the same point, stopped early and then carried through — so you can hear the difference and copy it.
Halden Leisure Group is invented. It's a teaching case, not a real company and not a past paper — nothing here is a hint about anything. It's deliberately tiny, because you don't need a rich case to see this move; you need one point and somewhere for it to go. Everything below uses just three facts:
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Stops one move early: "AquaZon needs £12m of upfront capital, but Halden holds only £4m in cash."
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That's a perfectly good point. There's a real problem in it, and it's tied straight to the numbers in the case. Write it in the exam and you'd feel you'd earned your marks — and you'd have earned exactly one. Because you've named a shortfall, but you haven't said what the shortfall does to Halden. You've stopped on the fact.
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Carried through: "AquaZon needs £12m of upfront capital, but Halden holds only £4m in cash — which means Halden must raise £8m externally, and carrying £8m of outside funding into a venture this large raises its financial risk."
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Listen to what happens at "which means". The £12m needed against the £4m held is an £8m gap, and the point now says what that gap forces Halden to do: go and raise the money, and carry the risk of raising it. That consequence is the second mark. No new knowledge went in. No extra fact. One sentence further, and the point is worth double.